Retailers have to start selling smarter to stay ahead
Selling smarter
One aspect of the NZ Retail Show held in Auckland last month that stood out amongst the exhibitors, was that retailers have to start selling smarter to stay ahead of consumer expectations – both on-line and in-store.
On-line and mobile shopping has changed retailing dramatically over the past decade. Consumers have enthusiastically taken to the internet, social media and mobile technology to help in their buying decisions – and now have high expectations of what’s available, at what price, and how quickly. They’re researching and buying on-line, comparing prices and insisting on information and an experience before they make their decisions. Buying is no longer a simple in-store transaction, it’s a journey and it can take many different routes.
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