Unified communications: technology or strategy?
David Porta looks at the concept of unified communication and what it can do for your business.
Published in NZ Business, March 2010
Investing in any new technology without due diligence and a practical knowledge of how it aligns with your business processes is like trying to fit a square peg into a round hole.
No more is this the case than with unified communications (UC), the 'wonder' technology solution that saves dollars and boosts staff productivity through integration of every aspect of your business communications from email, phone systems and CRM solutions to video conferencing.
However, with the rapid advances in these technologies, many businesses have rushed in seeking to get competitive advantage, or simply to reduce costs, only to find they are not achieving the promised gains - largely because they have seen UC as a discrete technological solution and not as a part of their overall business strategy.
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