Issue 21

UXD: What's been keeping them so busy?

<P>It's been an exciting year for our Experience Design team with a full and varied workload.</P>

In short, we’ve been busy! It’s been an exciting year for our Experience Design team with a full and varied workload. It’s been “heads down, bums up” as we have delved into some interesting and exciting projects.

Of greatest significance this year for the UXD team is the change in the way that we now organise ourselves, with the User Experience Designers now residing in the Portals, Content and Collaboration practice. This is a natural place for us and strengthens our relationship with the more technology-focused disciplines and naturally leads to better communication, providing more value to you – and, of course, your customers! We haven’t been very good lately at bragging about what we have been doing so thought it high time we provided a brief snapshot of the breadth of what we have been producing over the last few months.

Case study thumbnail images

Royal New Zealand Navy

As part of the Navy’s recruitment activity, Intergen has worked closely with the Navy to design, build and deliver the new recruitment website, www.navyjobs.mil.nz. This was an important project for Navy recruitment and has produced an effective and tailored online channel. The result of this collaboration is a website that provides a wealth of dynamic content and interactive experiences that act as a powerful tool to inspire potential recruits to join the Royal New Zealand Navy.

Student Job Search (SJS)

In this current economic climate there are fewer job vacancies and the competition in the market is fierce. Employers are receiving as many as 100 applicants for single jobs that they advertise. This is where Student Job Search comes in. SJS is a free service that pre-screens and shortlists candidates as part of their service to employers. The Intergen Experience Design team was tasked with designing a website that helps SJS achieve their goal of bringing students and employers together in an intuitive, compelling and seamless manner.

AXA

AXA’s existing website had become outdated and was in need of a refresh, both for internal content contributers and public website visitors. AXA identified the value of their web presence and wanted to leverage it, thereby getting closer to their existing and prospective customers. The user-centered methodolgy that the Experience Design team employed combined nicely with the new AXA global positioning standard which encapsulated customer-centric values. AXA is all about people, not products, and now getting expert advice has never been easier.