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Issue 23

From the paddock to the farm kitchen table

Providing the best training with Dynamics CRM

Agriculture Industry Training Organisation is one of New Zealand’s largest industry training organisations, helping more than 8,000 people every year to gain the knowledge and skills they need for a productive and rewarding career in the agriculture sector.

They needed a training information management system to support their field-based staff and students who may need to work offline at the farm kitchen table or in similarly remote locations, with the information then synchronising back to the master version.

AgITO wanted to provide a future-proof foundation for an online channel that would support and unify all areas of the business – from management of relationships and customer interactions, management of all programmes and courses through to all course assessment and moderation activities.

With the new system in place Argiculture ITO is able to offer a higher level of service to its customers. The right information is at hand at the right time, and CRM allows for quick and easy enhancements to adapt to changing business needs.

Agriculture ITO is dedicated to providing the best training possible, and their new CRM system helps make this a reality.

“We now have an integrated system enabling users to capture all details for our customers. Access to information is now available to everyone. We now have a complete information source that can be used by all areas of the business. It’s easy to access and simple to use, as it is using the familiar
Microsoft interfaces that Outlook provides.”


Lyndon Allott, Information Systems Manager