Landing Lincoln where it wants to be
A content management system to grow with.
Lincoln University had an urgent requirement to replace their aged and unsupported content management system (CMS).
It was vital to meet a pressing three-month deadline for the project to be delivered, with students needing information on which to base their university and course selections.
As New Zealand’s specialist land-based university, Lincoln has a student population of 4000 and the website is a window to all aspects of the university’s operation, including academic faculties, enrolments, course information, scholarships and orientation.
Students are a web-savvy and well-connected audience, and the existing CMS platform fell well short on its ability to deliver and facilitate the creation of content.
Lincoln went to market and selected Intergen and content management solution, EPiServer CMS. As a well-structured and flexible CMS platform, EPiServer has delivered immediate benefits and has allowed Lincoln to engage with the entire lifecycle of a student, from prospecting to enrolment, to post-graduate and alumni activities.
Lincoln Online Services Manager Dorje McKinnon comments on how far the site has come:
“The difference is about making the website about the individuals who are using it. Students are now viewing information that is current, relevant and easily accessible.”
For many, a university’s website is the first hook for students making their decisions for the future, and Lincoln is now confident they’re putting their best foot forward in the web space.