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April Hague-Smith
What do you do?
I’m a Web Strategist and User Experience Designer in the Wellington office.
How do you make a difference?
I love problem solving and finding solutions that the entire team is proud of and passionate about. I have been working as an Information Architect and Usability Specialist since 2004. I'm passionate about what I do for a living and believe it can benefit those who use the experiences I design.
I enjoy helping public sector organisations, commercial businesses and individuals deliver the best possible online experience for their customers and stakeholders. I have achieved this through my knowledge and practice of interaction design combined with my experience involving customers throughout the project lifecycle using a range of user-centered design research techniques.
What do you love about your job?
I have been in agency land most of my career, so it's great to see how the other side tackles the same sort of project! It's great to work with a team of people that have such experience and knowledge within the digital space and to be able to bring my own knowledge and experience to the table.