Getting personal online

Customer engagement is critical for any website. It's time to get personal.

Customer engagement is critical for any website. With the explosion of social media and web media in general, how users are influenced, consume information, and make purchasing decisions has been altered forever. Our expectations have changed significantly from the days when one set of content sufficed for all.

Users are increasingly expecting company websites, products, and services to be tailored to their individual preferences, past experiences, and what they happen to be doing – at that moment, in real-time. This puts new demands on organisations to create personalised and engaging experiences for their audiences. Returning visitors to a website want to see a page based on all the information collected from previous visits, while new visitors are expecting customised messages based on their location or activity. EPiServer – because it’s simple and easy to use, and allows us to change our content quickly and confidently – and we’re happy with that!”

EPiServer has recently updated its core EPiServer platform, combining personalisation capabilities across content, community, commerce, and communication ensuring organisations can target personalised content on their websites, online stores and communities.

Organisations using the latest version of EPiServer can now allow their marketing teams to deliver targeted and personalised content across any of these properties, ensuring information is relevant and timely – giving visitors the information they need to make decisions, or perform transactions. Demographic and behavioural data such as location, the number of visits they have had, the pages that have been viewed, search terms, and many other factors are used to easily and clearly identify visitors and use these factors to tailor experiences.

We see potential for organisations of all kinds to adopt these solutions and ensure they deliver a tailored experience for their audiences – internal or external. These capabilities deliver the flexibility to ensure the right information is reaching the right people, ensuring your investment in your web solutions delivers maximum value.

If you'd like to talk about the latest offerings from EPiServer, email wayne.forgesson@intergen.co.nz