NZ Retail Show 2011

Intergen exhibited and presented at the NZ Retail Show, held at the ASB Showgrounds on 6-7 April 2011. Below are copies of the presentations delivered in the workshops.

Web Strategy for Retail

Your website can be an important part of how you go to market. Whether you use your site as a brochure for your products and services, or use it to conduct transactions, you need to make sure it's delivering maximum value. A Web Strategy is a vision that clearly articulates how you use the web to help achieve or exceed your organisation's online objectives. It provides a measurable plan of attack that is specifically tailored to your needs. This presentation provides an overview of what a web strategy is and how to go about creating one.

Capturing intelligence while managing relationships

Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue.