To understand the influence that Perry Developments Limited has had on the Waikato/BOP building landscape, you need look no further than their flagship development, the Riverside Entertainment Centre, home to Hamilton’s casino. As one of New Zealand’s leading property developers, they also have an equally strong presence in property investment, managing substantial commercial and retail tenancies.
Today Perry Developments has a $50m building development in their sights at Victoria on the River. With long-term business goals in mind, and a desire to tightly manage business information across large-scale projects, Perry Developments went to the market to find a business solution that would give them a total view of their operation.
In Perry Development’s own words, its overly customised and disparate platforms were “unsustainable.” As a company looking forward, it wanted to know the status of its business at any given moment.
“We’re constantly striving for industry leadership within our area, so we needed to have the systems and processes in place that would help us provide the best possible service for our clients. Our decision to go with Microsoft Dynamics NAV and CRM is integral to that focus.” Tony McLauchlan, General Manager, Perry Developments Ltd
Two facets of the business – property development and investment - tackled by a one-stop Microsoft solution.
Perry Development’s accountant, Karen Braybrook, recounts that because of the complexities of its dual areas of business, involving both development and property investment, the company didn’t expect to find everything they wanted in one package.
“Intergen jumped up hugely in rankings in our consideration when they came to us with an integrated combo using Dynamics NAV, Dynamics CRM and SharePoint. By offering a single fully integrated solution we had a lot of confidence in going forward from day one. We felt Intergen had experience and exposure at high level to all three Microsoft solutions.” Karen Braybrook.
The integration of Dynamics NAV and Dynamics CRM at this high level was to be a first in New Zealand.
Intergen’s Richard Malloch explains the thinking behind proposing the Microsoft stack of products. “Perry Developments needed a total view of its business. Much of its business dealt with structured information, budgeting, purchasing orders and so on, but it also needed control over a lot of unstructured tasks and processes such as building inspections, compliances, and tenancy management. Most solutions in the market talk to one side of the equation – with Microsoft we were able to achieve total control for the company across its whole business.
Dynamics NAV delivers excellent functionality and flexibility around costing and pricing procedures – real time pricing information is critical in an area as competitive as the construction industry. Dynamics CRM provides control over critical tasks and SharePoint provides both an integrated portal and control of documents.”
Speed of implementation.
By employing Intergen’s agile implementation methodology, the timescale of the project became a matter of weeks, not months. Karen Braybrook says Intergen’s walk through scenario of testing best practices against use cases gave Perry Developments a very clear view early on. “By mapping our user requirements we could visualise the final outcome. With a substantial property management portfolio, the biggest side of risk was to meet our property management needs, and Intergen’s way of proceeding gave us great confidence because they understood those crucial business processes.”
Visibility across the business.
Perry Developments tackles a myriad of issues that are universal to businesses in the property development and investment industry. Visibility is key, whether it is comparing actuals versus budgets, scheduling payments, costing construction schedules, or managing tenants. Microsoft Dynamics NAV, fully integrated with Dynamics CRM gave Perry Developments firm traction on these business processes. But the bigger picture addresses the company’s whole premise for driving business from within their business ‘triangle’ – cost, time and quality according to Tony McLauchlan. He says, “Our investment in Microsoft Dynamics fits perfectly in sync with these drivers, giving us sharper reference to all our activities to make better, lower risk decisions across projects.”
The investment that Perry Developments has made is one that returns business value outright, and pays service to the future.
“This is not a static solution for a point in time – but rather an integral part of their evolving business strategy. The agility and flexibility inherent in the solution enables Perry Developments to evolve and improve business processes when they see future need, without being constrained by their software.” Campbell Martin, Business Development Manager, Intergen.
By having access to a precise snapshot view of its business in real time, Perry Developments has opened opportunities for both its Development and Property Managers to drive performance and minimise risk, based on tight, efficient control of construction projects and property management activities.