Customer Relationship Management

Managing customers is a key requirement for most organisations, who need help to manage sales, drive effective marketing, and ensure successful customer service.

Research indicates it costs ten times more to acquire a new customer than service an existing one. Customer Relationship Management (CRM) systems were designed to help organisations manage these interactions across a business, ensuring everyone is aware of the status of a customer and their relationship with the organisation.

Early customer relationship management (CRM) solutions were complex, costly, and plagued by poor user adoption. Organisations that did deploy CRM systems reported that projects failed to achieve expected returns on investment (ROI). Microsoft Dynamics CRM addresses these challenges with features and capabilities that promote user productivity, business agility, and technical flexibility.

Intergen possesses New Zealand’s largest team of Microsoft Dynamics specialists, with experience designing, implementing and evolving Microsoft Dynamics CRM to meet your needs.