There’s more to building and developing websites than most people think. We can provide customers with regular analysis of user interaction of their website. Web Analytics works in conjunction with the Interaction Prototyping system our Interactive team utilises to ensure web users have a positive experience when navigating your site.

“Thank goodness our website is finally up (or rebuilt/enhanced/modified), now we can relax.”

Well yes, and no. Go ahead, take a deep breath and congratulate yourself! OK, break’s over, it’s time to get on with it.

Websites need to evolve over time to reflect changes in your business and your customer’s interaction with it. If your store or the service you offer was confusing or didn’t do the best job possible of serving your customers, you would want to know so you could change it, right?

Your website is a reflection of you and your organisation. It truly is the storefront or virtual lobby of your business for those who wish to work with you, or more importantly transact with you online. It carries your brand and for some is possibly the only channel in which they will ever interact with you.

But given the nature of the Internet and online interaction, how do you know what your customers are doing or where they are going on your website? How do you know what changes to make to assure that they have the optimum experience possible?

If asked, would you be able to tell:

• How long they stayed in your “store?
• Which “door” they came in?  (Yes, there is often more than one.)
• Which “door” they exited through?
• What “departments” they visited?
• Where your customers came from?
• If most of your visitors go to one particular department of your site?
• What information they look at?
• What information they don’t look at?
• If they came directly to your site or were they “referred” there?
• Did they find you via a search engine?  If so, which one?

Answers to these questions are available for your site but how do you make meaningful changes based on this information? What indicators do you look for and how do you modify your site to optimize its value to your visitors and your organization?

This is the art and science of Web Analytics.

In a nutshell, Web Analytics is the method of looking for patterns in the data generated by the use of your website and then applying that information in the best possible way for you and your visitors. One of the greatest aspects of making this informed change is that the resulting variation (or lack thereof) in behavior by your visitors is itself measurable and can be made meaningful. The application of web analytics results in a continuing “feedback loop” that allows you to intelligently evolve your website to support your business objectives.

This is what we bring to the table… the knowledge, experience, technical savvy and business acumen to intelligently effect meaningful, informed change to your web presence.