There are FOUR distinct phases to the Interactive approach:

Phase 1: Envisioning Workshop

• Creative commencement workshop establishes context, conceptual direction, project parameters and critical path.
• Deliverables: User Interface Design Strategy 

Phase 2: Navigation Prototype

• Creation of non-branded interaction prototypes based on business, audience and usability requirements.
• Deliverables: Flip-chart paper prototypes and digital versions for approval (and user testing if required)

Phase 3: User Interface Design Concept

• Creation of the User Interface Look & Feel based on usability and brand requirements. Iterative process resolves graphic, image and template styles.
• Deliverables: Static images of UI solution for approval (and user testing if required)

Phase 4: iNTERACTIVE Production

• Site Template constructed as per design requirements, navigation/menu scripts written, graphics and images created and/or commissioned to style, animations built, browser testing. 
• Deliverables: Completed HTML user interface component