Getting customers on your website and keeping them there has become increasingly difficult. Your competitors are only a click away, so simply "being there" is no longer enough.

The World Wide Web is no longer in its infancy, with users becoming increasingly net-savvy. Greater literacy has resulted in substantially raised expectations. Over-engineered, over-designed and over-complicated sites now provide unacceptable obstacles to transaction fulfilment. 

Our clients frequently ask:

• How can we increase the user duration of our site? (i.e. "stickiness")
• How can we simplify the user experience?
• How can we maximise the effectiveness of our online investment?

The value of "Usability" is well recognised. Subtle design and language improvements can deliver significant overall gains in user acceptance and stickiness. Simplification and Intuitive Logic are the new web objectives for success.  

What is an Intergen Website Usability Audit?

At Intergen we have taken a broad perspective on the term 'usability' as it relates to a website. The Intergen developed audit system and report draws on industry best practice and the experience of our team members to analyse and recommend improvements to an existing website. The audit and report covers the assessment of website objectives and audience profiles, content - including copy, brand and design values, usability, functionality, interactivity, marketing approach and a general impression.

It is a fast turnaround process and can usually be completed in around 4-8 days depending on requirements and the size of the website involved.

Benefits include:

• An excellent starting point for the design of a new site or improving an existing site (giving focus points for design consideration, and team members a thorough back-grounding in the business concerned)
• Assessment against current practices, often based on new knowledge/understanding
• Opportunities presented by new technology standards
• Identification of inconsistencies in communication of brand values and standards
• Better facilitated communication
• Improved site 'stick-ability' and/or function
• An enhanced user experience and associated brand benefit
• Assistance in relationship development with the users
• Possible marketing opportunities identified

The Intergen Website Usability Audit can also be conducted on benchmark or competitor sites, identifying opportunities to set new standards.

It's not art. There is no knack. We have the solution: Intergen Website Usability Audit