The Challenge

Long recognised for quality, Rembrandt’s brands are seen in over 400 retail stores throughout NZ and Australia. Always a growing and innovative brand, their marketing presence had largely been delivered through traditional mediums. Now the web was to become an important platform in evolving strategies for the future, ensuring Rembrant would remain at the forefront of men’s fashion.

Time to roll up the sleeves and put the web to work.

Fit is Everything when you are a Clothing Manufacturer

Rembrant put the task on the table, inviting four proposals. Sales Manager Deane O’Sullivan explained that the technology wasn’t the hook for them, Rembrandt was after a good business fit. “We were impressed with the professionalism of Intergen and Ocean Design. They were clearly pitching the business based on a long-term relationship rather than a quick fix solution. They were interested in evolving our future together.”

An EPiServer Solution

While not the first online with EPiServer, Rembrant were one of the first companies to travel this path with Intergen. Needing a flexible platform with fast, effective content management capabilities, Ocean Design delivered a visually exciting site with clear alignment of their brands and services. The feeling was all about innovation, service and quality.

“Intergen and Ocean did a fantastic job of livening up a two dimensional on-paper look into an experience that is exactly what Rembrandt should convey. All the flash work adds huge personality, and the treatment of images and content is all about style”. Rembrant IT Manager, Alistair Johnson.

Easy to Use Content Management

Making updates like releasing the new Summer 05 range is very straightforward for Rembrant, with no need to involve the developers. Stylish photography and text highlights all of Rembrant’s brands including Rembrandt, Kent & Lloyd, Cesar, Made to Measure and European label Strellson. While the target market is essentially consumers, the sites’ presence goes a long way to reinforcing excellent relationships with Rembrandt’s retailers and includes a store finder feature. 

The Business Future

As everyone knows, buy a quality suit and it will last longer. www.rembrandt.co.nz is definitely designed for the future. In phase 2, Rembrandt sees potential for targeting its direct customers and focusing on more dynamic retail support. They envisage adding internal processes such as online ordering and stock control for retailers, via a secure area. 

Well Suited … a partnership here to stay.