The Challenge

The kilo of new Jazz ™ apples that you might pick up in the supermarket is a drop in the ocean compared to the one billion apples and pears, 118 million Bonita bananas and over 250 lines of produce they export around the globe. The merger of Turners & Growers with ENZA in 2003 grew the business even larger, with two businesses and cultures joining. That posed major challenges for the existing web site, which fell well short of reflecting the companies’ innovative and service driven face to the world.

It was crunch time to grow a brand new online presence. 

Comparing Apples With Apples

“Any product is capable of doing a CMS job, it’s how they do it as a whole package for the company that counts’ says Marisa Chahel, Turners and Growers Marketing and Communications Manager. “In the pitch process, EPiServer impressed because of its functionality balanced with its ease of use. Within a company this size you have different levels of enthusiasm and ability with using the web. It gives great flexibility and scope for web editor-type users, yet it’s simple for first time users. Areas can be locked down in regards to access. Images and text manipulation are straightforward and the site has a clear brand feel at all times.”

Marisa also highlights value for money. “One of the deciding factors in going with EPiServer was that it seemed to be a very strong off-the-shelf product. It has also got the legs to grow, and we aim to extend it within our online services, provide more resource links and promote the divisions within the company such as Floramax ™, Fruitcase ™ and Turners Transport.” 

Off to Market

Completed in just six weeks start to go, the Turners & Growers web site is already proving a great business tool among suppliers, sales teams, and the company’s diverse customer base. “All that EPiServer’s promised – it’s delivered on.” says Marisa. “Feedback is very positive, people are using its features on a daily basis. We have a strong global face. It represents our values for service and quality very clearly. We outgrew our old web site, but this one has the flexibility and potential to keep adding more value."

The photo images are very tasty thanks to DNA Design. And thanks to EPiServer, content is as fresh as the produce it’s talking about.

A Fruitful Search

Intergen is the sole EPiServer partner in Australasia. After a world wide search, EPiServer from ElektroPost in Sweden, stood out as the best fit for New Zealand web site requirements and is proven in over 1150 internet-based solutions in Europe.

www.turnersandgrowers.com